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Creator Economy Live
Every other week, the Creator Economy Live podcast brings you lively conversations about everything in the world of influencer marketing and the creator economy. Whether you’re an established creator or a seasoned influencer marketing expert, or on your way to becoming either, this podcast is perfect for you. Subscribe so you don’t miss every episode! Creator Economy Live is presented by the industry’s top voices Brendan Gahan (Mekanism) and Keith Bendes (Linqia) and brought to you by the biggest event for influencer marketers in the US Creator Economy Live!
Episodes
97 episodes
No Guests, No Filter: Cannes Debrief Plus the Week's Biggest Creator News
Keith and Brendan fly solo this week for a no-guest catch-up. First: the Cannes debrief — fashion on the Riviera, celebrity sightings, and which announcements actually mattered vs. yacht-money cosplay. Then into industry news: TikTok's ne...
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Episode 96: Live from Cannes with LinkedIn
This episode was recorded Live at Cannes Lions where Keith and Brendan sat down with Davang Shah, VP of Marketing at LinkedIn, for a conversation on what it means that B2B finally has a seat at the world's biggest marketing festival. Davang - w...
Episode 95: Legacy Media, Personal Brands, and Why Change Isn't the Enemy with Jason Feifer
This week on Creator Economy Live, Keith Bendes and Brendan Gahan are joined by Jason Feifer, editor-in-chief of Entrepreneur magazine, author of Build for Tomorrow, and one of the voices operating at the intersection of legacy media, the creat...
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Episode 94: The Sponge That Broke the Internet: Inside Scrub Daddy's Influencer Strategy
How does a sponge become one of the most loved brands on social media? Brianna McDevitt, Influencer Marketing Lead at Scrub Daddy, joins Creator Economy Live to share how the brand's creator strategy has evolved over her three years there, why ...
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Episode 93: Designing for Creators: The Canva Playbook with Kailyn Nunn
What does influencer marketing look like inside one of the fastest growing tech brands in the world? Kailyn Nunn, Head of Influencer Marketing at Canva, joins Creator Economy Live to share how the strategy has evolved across 5.5 years of ...
Inside P.F. Chang’s Viral Creator Strategy with Patrick Benson
What makes a branded creator partnership actually resonate online? Patrick Benson, Social & Influencer Lead at P.F. Chang’s, joins Creator Economy Live to break down the thinking behind one of the brand’s recent standout TikTok collaboratio...
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RevitaLash's $10M bet that generosity is good business
This week Keith and Brendan sit down with Dari Cohen, VP of Global Philanthropy at RevitaLash Cosmetics — a brand that has quietly donated $10 million to breast cancer research, stayed fiercely independent in a category where everything gets bo...
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Inside the Rise of B2B Creators with Fiona Turko
B2B influencer marketing is entering a new era—and Fiona Turko is right at the center of it. Now leading Creator Partnerships at Gamma after her standout work at Zapier, Fiona joins us to break down how B2B is borrowing from the B2C playbook, w...
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Inside “The Art of the Brand” with Camille Moore: Building Strategy That Actually Works
In Episode 89 of Creator Economy Live, we sit down with one of the sharpest voices in modern branding and social strategy—Camille Moore, creator of The Art of the Brand.Camille has built a loyal following by brea...
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How Kamala’s Campaign Went Viral with Parker Butler
In Episode 88 of Creator Economy Live, Keith sits down with Parker Butler—former Director of Digital Rapid Response for Kamala Harris’s 2024 campaign and now Managing Partner at Luminary Strategies, a Gen Z-led agency born out of the viral Kama...
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How TikTok Is Rewriting the Entertainment Playbook
We’re going “across the pond” for a special Manchester edition of Creator Economy Live, joined by Beatrice Mustocea, Creator & Public Figures Lead at TikTok UK.With a career spanning Google, LinkedIn, and now TikTok, Beatric...
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UK Creator Marketing Insights with Naomi Horan of Cloud Nine
Creator Economy Live is going global 🌍 — and in Episode 85, we’re crossing the pond to the UK ahead of our upcoming trip to Manchester.Keith and Brendan sit down with Naomi Horan, marketing leader at Cloud Nine, the premium hair styling...
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Behind The Viral Jingle: Romeo's Dr Pepper Moment
Want to hear these insights and more in person? Creator Economy Live is landing in Manchester 29 - 30 April. Save 20% on your ticket with code CELP...
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Christina Le on LinkedIn Influence, Slate’s Marketing Playbook & the Future of B2B Creators
This week on Creator Economy Live, Keith Bendes and Brendan Gahan are joined by Christina Le, Head of Marketing at Slate and a rising voice in the creator economy on LinkedIn.Christina has built a powerful personal brand ...
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The Strategy Behind MGM’s Influencer Empire with Jessica Dove
Jessica Dove, Director of Social Media & Influencer Marketing at MGM Resorts, joins us to unpack how one of the most iconic hospitality brands in the world approaches creator partnerships.With over 10 years at MGM, Jess shares how i...
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How Dove Scales Creator Marketing: Inside Unilever’s “Influencer in Every Zip Code” Playbook with Dana Paolucci
This week on the Creator Economy Live Podcast, we’re joined by Dana Paolucci, Head of PR & Influence for Dove North America. Dana walks us through a decade-long evolution of Dove’s influencer strategy—from one-off campaigns to always-on, co...
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Live From Vegas: How Brittany Lamp Harnessed Life360 Socials Into 1.6M TikTok Fans
We’re live from Las Vegas at Creator Economy West for a fast-paced episode packed with news, hot takes, and a standout guest. Keith and Brendan break down what MrBeast’s viral hiring spree really signals, whether AI streamers are the future of ...
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How Southwest Airlines Builds Influencer Programs That Scale with Kara Salazar
In Episode 80 of Creator Economy Live, we’re joined by Kara Salazar, who leads influencer marketing at Southwest Airlines. Kara breaks down how the brand’s creator strategy has evolved over the past four years — from launching and scaling South...
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🎄 The 12 Stories of Social: How 2025 Supercharged the Creator Economy
Want to hear this content and more LIVE? Join us at Creator Economy Live, January 13 - 14 2026 in Las Vegas!
Why Brands Listen to Rob Mayhew
Want these insights and more in person? Join us in Las Vegas, January 13 - 14 2026 for Creator Economy Live West and use code CELPOD20 at checkout!
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Inside the Ad World’s Favorite Creator Duo with Jack Westercamp
Creator Economy Live is back with Keith Bendes and Brendan Gahan, and this week we’re joined by Jack Westercamp — one half of Breaking & Entering, the media duo the ad industry can’t stop obsessing over. From Georgina Cox vs. Sweaty Betty, ...
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Inside the Dhar Mann Empire with CEO Sean Atkins
Want these insights and more in person? Join us in Las Vegas, January 13 - 14 2026 for Creator Economy Live West and use code CELPOD20 at checkout!Episode 76...
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A Priceless Creator Strategy - Cheryl Guerin on Brand Longevity & the Future of Influencer Marketing
Mastercard’s Priceless campaign has stood the test of time — but how does a legacy brand stay culturally relevant in a world ruled by creators and constant change?This week, Keith and Brendan chat with Cheryl Guerin, EVP of Brand Strateg...
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Creator Meets Strategist: Ashwinn Krishnaswamy on Branding, Monetization, and Growth
Creator Economy Live West is taking place 13 - 14 January 2026! Use code POD20 for 20% off your ticket price.Join Keith Bendes and Brendan Gahan for another episode of Creator Economy Live as they sit down with ...
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What’s Next for Creators and Brands? A Deep Dive with Tom Goodwin
In this episode of Creator Economy Live, Keith and Brendan sit down with Tom Goodwin, author of Digital Darwinism and founder of All We Have Is Now, to explore the shifting balance between creativity and performance in modern marketing.&...
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