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Creator Economy Live
Every other week, the Creator Economy Live podcast brings you lively conversations about everything in the world of influencer marketing and the creator economy. Whether you’re an established creator or a seasoned influencer marketing expert, or on your way to becoming either, this podcast is perfect for you. Subscribe so you don’t miss every episode! Creator Economy Live is presented by the industry’s top voices Brendan Gahan (Mekanism) and Keith Bendes (Linqia) and brought to you by the biggest event for influencer marketers in the US Creator Economy Live!
Creator Economy Live
The Strategy Behind MGM’s Influencer Empire with Jessica Dove
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Jessica Dove, Director of Social Media & Influencer Marketing at MGM Resorts, joins us to unpack how one of the most iconic hospitality brands in the world approaches creator partnerships.
With over 10 years at MGM, Jess shares how influencer marketing has evolved from room trades to fully integrated, experience-driven strategy across properties like Aria, Bellagio, Cosmopolitan, Mandalay Bay, and Luxor.
We break down:
- What MGM’s influencer strategy really looks like at the highest level
- How major events and activations factor into creator partnerships
- Why experiences outperform simple brand deals
- How hospitality brands can think beyond “free stays for posts”
- What makes creators want to partner with MGM
Plus, we cover the latest industry headlines:
- Super Bowl creator integrations (NFL hosted 160+ creators 👀)
- MrBeast x Salesforce + Whatnot’s $1M livestream
- AI social platforms like Moltbook
- Influencer ads emerging as buyers’ top priority for 2026
- UpScrolled’s rise amid TikTok uncertainty
- And of course, our Creator and Brand of the Week picks.
If you care about where influencer marketing is headed — especially in experiential and hospitality — this one’s a must-listen.