Creator Economy Live

Live from NYC: Inside the Bodyarmor × Dude Perfect Partnership

Creator Economy Live Episode 69

Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.

0:00 | 41:58

Send us Fan Mail

Live from New York at Creator Economy Live, hosts Keith Bendes and Brendan Gahan sit down with Bodyarmor’s VP of Communications, Danielle Hughes, and Dude Perfect’s Chief Brand Officer, Chad Coleman, to unpack one of the most buzzed-about brand–creator collaborations in recent years. From limited-edition sports drink flavors to “always on” integrations, they reveal how this partnership started, evolved, and drove measurable results—plus the secrets to building a brand–creator collab that truly wins fans.