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Creator Economy Live
Every other week, the Creator Economy Live podcast brings you lively conversations about everything in the world of influencer marketing and the creator economy. Whether you’re an established creator or a seasoned influencer marketing expert, or on your way to becoming either, this podcast is perfect for you. Subscribe so you don’t miss every episode! Creator Economy Live is presented by the industry’s top voices Brendan Gahan (Mekanism) and Keith Bendes (Linqia) and brought to you by the biggest event for influencer marketers in the US Creator Economy Live!
Creator Economy Live
Pepsi, Platforms & Punchy Marketing Truths with Christina Westley
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Want to get all this content and MORE in person? Then you need to be at Creator Economy Live East, heading to NYC August 5-6. Use code CELPOD20 for 20% off your ticket, and the first 500 brands go free!
This week, we’re joined by none other than Christina Westley — a true insider in the influencer game. From her early days at VaynerMedia to running influencer marketing for Pepsi, and now striking out on her own, Christina’s seen the industry from every angle. She shares honest takes on agency vs. brand life, why influencer budgets still lag behind expectations, and how AI avatars could reshape creator content.
Before Christina joins, Keith and Brendan unpack VidCon, Cannes hot topics (hello, AI governance), and why the influencer world isn’t freaking out about TikTok’s 180-day extension. We also dive into the latest stats, studies, and product updates from YouTube, Instagram, Google, and TikTok — it’s a jam-packed news rundown.